This text is designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking.

Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on their ability to predict winners and losers. Polls deserve better. In Strength in Numbers, data journalist G. Elliott Morris argues that the larger purpose of political polls is to improve democracy, not just predict elections. Whether used by interest groups, the press or politicians, polling serves as a pipeline from the governed to the government, giving citizens influence they would otherwise lack. No one who believes in democracy can afford to give up on polls; they should commit, instead, to understanding them better. In a vibrant history of polling, Morris takes readers from the first semblance of data-gathering in the ancient world through to the development of modern-day scientific polling. He explains how the internet and “big data” have solved many challenges in polling—and created others. He covers the rise of polling aggregation and methods of election forecasting, reveals how data can be distorted and misrepresented, and demystifies the real uncertainty of polling. Candidly acknowledging where polls have gone wrong in the past, Morris charts a path for the industry’s future where it can truly work for the people. Persuasively argued and deeply researched, Strength in Numbers is an essential guide to understanding and embracing one of the most important and overlooked democratic institutions in the United States.

After the 2016 and 2020 elections, harsh critiques of polling were blasted everywhere: in news headlines, on social media and among colleagues and friends. But this rush to declare polling irrelevant is misguided-and dangerous. In Strength in Numbers, data journalist G. Elliott Morris urges readers to recognise how polling shapes and sustains democracy. He illuminates how public opinion polls provide a voice for citizens and influence such crucial matters as a party's selection of presidential candidates. He guides readers through a vibrant history of polling to provide insider context, explains how polls have been misused and misinterpreted and demonstrates how we have underestimated their potential impact. He also candidly acknowledges where polls have fallen short and charts a path for the industry's future where it can truly work for the people. Persuasively argued and deeply researched, Strength in Numbers implores all those who believe in democracy not to give up on polls, but to fully understand them.

The Dyslexia Debate examines how we use the term 'dyslexia' and questions its efficacy as a diagnosis. While many believe that a diagnosis of dyslexia will shed light on a reader's struggles and help identify the best form of intervention, Julian G. Elliott and Elena L. Grigorenko show that it adds little value. In fact, our problematic interpretation of the term could prove to be a major disservice to many children with difficulties learning to read. This book outlines in detail the diverse ways in which reading problems have been conceptualized and operationalized. Elliott and Grigorenko consider the latest research in cognitive science, genetics, and neuroscience, and the limitations of these fields in terms of professional action. They then provide a more helpful, scientifically rigorous way to describe the various types of reading difficulties and discuss empirically supported forms of intervention.

For the first time, iconic fetish photographer G. Elliott Simpson is showing his works in a monograph. This book features cutting-edge fetish photography showcasing rubber and latex, aesthetically appealing and skillfully made. The Toronto-based photographer manages to approach the topic in a tasteful way, allowing viewers from the outside to explore an unknown world of lust and desire.

This second edition is a one-source guide to current information about red blood cell physiology and the action of native and recombinant human erythropoietic factors. Topics in the fields of erythropoiesis, recombinant protein discovery and production, and treatment of patients with anemia due to renal failure, cancer, or chronic diseases are covered. The newest theories in erythropoiesis (receptors, signaling), manufacturing, new formulations, and clinical research are discussed.

This book is of interest to researchers and clinical investigators in academia and biotechnology and pharmaceutical companies, to clinical research associates, clinical monitors, and physician investigators.

The Dyslexia Debate examines how we use the term 'dyslexia' and questions its efficacy as a diagnosis. While many believe that a diagnosis of dyslexia will shed light on a reader's struggles and help identify the best form of intervention, Julian G. Elliott and Elena L. Grigorenko show that it adds little value. In fact, our problematic interpretation of the term could prove to be a major disservice to many children with difficulties learning to read. This book outlines in detail the diverse ways in which reading problems have been conceptualized and operationalized. Elliott and Grigorenko consider the latest research in cognitive science, genetics, and neuroscience, and the limitations of these fields in terms of professional action. They then provide a more helpful, scientifically rigorous way to describe the various types of reading difficulties and discuss empirically supported forms of intervention.

This book contains 300 multiple choice questions and is equivalent to five full MRCGP examinations. However, the layout is not as five examinations, but in the 15 subjects which have been chosen as relevant to general practice by the MCQ group of the Royal College of General Practitioners Examiners. I hope that using this format of individual sections will enable the book to have a wider use than just as a crammer for the exam: it should also serve as an aid to trainers and course organisers in assessing trainees during their vocational training. The questions themselves are in the usual multiple choice style with a stem followed by five responses, which can be answered true, false or don't know. The usual scoring method for examinations is ] 1 for a true, -1 for a false and 0 for a don't know. In keeping with the current thinking of the College MCQ group, the stems have been kept as short as possible and an attempt has been made to adhere to standard nomenclature.

Hardbound. Dynamic assessment is an innovative approach to conducting psychoeducational evaluation that has an immediate appeal to researchers, clinicians and teachers, While a number of texts on this approach have been published, these have not always addressed the interaction of theoretical, methodological and professional concerns in a way that makes these easily accessible to both academics and practitioners. In essence, a text is needed that can serve as a bridge from theory and research to everyday professional settings. This text aims to fulfil such a function. The book provides an overview of dynamic assessment, its claims to validity and issues relating to its use in professional contexts. At the heart of the text lies a series of chapters that provide detailed descriptions of a range of approaches developed in countries across the world. In each instance, the chapter endeavours to illustrate, by means of case illustration, the operation and pote

Research on forecasting methods has made important progress over recent years and these developments are brought together in the Handbook of Economic Forecasting. The handbook covers developments in how forecasts are constructed based on multivariate time-series models, dynamic factor models, nonlinear models and combination methods. The handbook also includes chapters on forecast evaluation, including evaluation of point forecasts and probability forecasts and contains chapters on survey forecasts and volatility forecasts. Areas of applications of forecasts covered in the handbook include economics, finance and marketing.
*Addresses economic forecasting methodology, forecasting models, forecasting with different data structures, and the applications of forecasting methods
*Insights within this volume can be applied to economics, finance and marketing disciplines

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

Originally published in 1905, "this brief treatise on drainage engineering is intended for the use of those who are charged with the responsibility of making plans for and executing drainage improvements. It puts the experience and practice of years into a form which will be available to others who wish to quickly acquire the principles and practice of land drainage."Contents include: The Drainage Engineer - The Agriculturist and Soil DrainageSoilsLand Drainage PracticeLevelling And TopographyLaying Out Drains in the FieldFixing the Grade of DrainsMaps and RecordsGrading the Ditches for TileFlow of Water Through PipesSize of Lateral DrainsOpen DrainsDrainage of Barnyards, Cattle-Lanes, etc.Road DrainageDrainage DistrictsEstimates of CostBenefits and Profits of Land Drainage Not only an interesting historical reference, but quite handy information for today.